Questions, answered plainly.
Everything owners ask before handing their sales and marketing to an agent co-founder: what it does, what it never does, what it costs, and what happens the day you stop.
What an agent co-founder actually is
What does an agent co-founder actually do?
It runs the day-to-day of your sales and marketing. It proposes blog articles and social posts, finds people who match your ideal customer and reaches out by email or LinkedIn connection request and DM, follows up with leads who have not replied, and drafts replies to messages that need an answer. It can also build your marketing website and a full web or mobile app.
Can an agent really be a co-founder?
It will not replace your judgment, and it does not need to. It takes on the work a growth-minded co-founder would own day to day, like content, prospecting, follow-up and building, and leaves every decision to you through the approval queue.
Do I have to give it equity?
No. Your agent co-founder is part of your plan. There is no equity, salary or vesting schedule, and you can cancel any time.
Who is this for?
Solo founders, local service businesses, consultants and coaches, early-stage startups, small agencies and new businesses without a marketing team. If growth work keeps slipping to the bottom of your list, this was built for you.
Control: the whole point
Will it send anything without my approval?
No. Everything it proposes waits in your approval queue. Only work you approve is sent or published, and it goes out as soon as you approve it.
How does swiping work?
Each piece of work appears as a card. Swipe right to approve it, or left to skip it. You can also approve with feedback, or tell it why you skipped, and it uses that next time.
What happens if I do not review the queue?
Your co-founder pauses proposing new work once 20 items are waiting for approval. It does not keep producing while you are away, so you never come back to a runaway backlog.
What happens when I skip work?
It remembers why you skipped and proposes less of it. Over the first weeks the queue shifts toward what you keep approving.
Will it sound like me?
Does it sound like me?
It writes in your business voice and keeps everything specific to what you sell and who buys it. When you approve with feedback or skip with a reason, it takes that into account in future work.
What does it write about?
It works from your business description and what is happening in your market. Blog articles are written from real web research and news, and it never repeats a topic it already covered. Every proposed item shows what it is based on before you approve.
Will it make things up?
No. It never invents customers, results or offers. If it does not know something, it does not write it. Posts publish from your own pages and emails leave your own mailbox, under your name.
Reaching out without spamming
Does it send LinkedIn connection requests and direct messages?
Yes. Connect your LinkedIn account and your co-founder sends connection requests with a personal note to people who match your ideal customer, messages them when they accept, follows up by DM when they go quiet, and drafts replies to your conversations. Every request and message waits for your approval and is sent from your own profile.
Where does it find leads?
It searches built-in lead data for people who match your ideal customer profile, then reaches out by email when there is a verified work email, or on LinkedIn when you have connected an outreach account. It never contacts the same person twice.
How many follow-ups does it send?
Up to two follow-ups per lead, proposed three days after silence, each with one new reason to reply. After that it stops and moves on.
Will it spam people?
No. Connection requests stay within LinkedIn's own character and daily limits, emails are plain text with one easy question, and follow-ups stop after two. You see every message before it goes out, and it sends from your own accounts, not from a mass-mailer.
Websites and apps, by description
Can it build my website?
Yes. Describe your business and your co-founder builds a marketing website with your pages, copy and brand. You can publish it on your own domain and use it as the blog your co-founder writes for.
Can it build a mobile or web app?
Yes. Describe the app you need, such as a client portal, booking tool or internal dashboard, and your co-founder builds a full web or mobile app with screens, user logins and your data. Keep refining it by describing what to change.
What connects, what it costs
Do I need every account connected?
No. Connect at least one account and your co-founder works only on what you connected. With only a blog, it writes articles. With only a mailbox, it handles outreach, follow-ups and replies.
Which accounts does it work with?
Email: Gmail, Microsoft 365 and Outlook, or any IMAP mailbox. Social: LinkedIn for posting, outreach and DMs, plus Facebook and Instagram for posting. Blog: WordPress, Webflow, Ghost, Wix or the built-in Parallel AI website, with Google Search Console and Google Analytics.
How many items do I get each day?
Every plan gets the full daily output for each business: one blog article, a post for each connected social account, new leads with openers, follow-ups and reply drafts. Plans differ by how many businesses get that output: one on Solo, up to three on Growth, up to ten on Agency.
How much does it cost?
Free to start, no card required. Solo is $29 a month or $17 billed annually. Growth is $79 or $49. Agency is $199 or $129. Annual billing saves about 40 percent.
Can I change or cancel my plan?
Yes. Move between Solo, Growth and Agency any time as your business count changes, and cancel from your dashboard. Your data stays yours and you can export it.
Still have questions?
Our team answers before you pay a cent. Ask about your industry, your accounts or your setup.
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